Where Flavours Blossom

Experience the joy of our signature lotus brioche
a delightful artisan pastry that transforms indulgence into an art form. Baked fresh daily and served warm, it’s filled with your choice of sweet or savoury fillings and finished with a touch of our house-made butter.

Join us at Brioche Bloom, a cosy artisan bakery and café where you can eat, drink, and catch up with friends over specialty coffee, fresh pastries, and handcrafted cakes. Discover the perfect spot to enjoy brunch, a sweet treat, or your favourite baked goods in London.

What we concentrate on at Brioche Bloom

All day Pastries
Brioche Blooms *
New York Rolls
Cinnamon Rolls
Breakfast 8am
Overnight Oats
Chia-seed Pudding
Danish Pancakes

All day Beverages
Coffee/Teas
Fresh Juices
Smoothies
Weekend Brunch
Full Menu Online
Chef Favorites
Sunday Scones *

Pawtraits Menu

Great News! 🎉

Brioche Bloom is officially a pet-friendly café! 🐾

While setting up our space, we saw so many passers-by with their dogs (and even cats!) that it just felt natural to make everyone welcome. Since I’ve always loved all animals ❤️, we couldn’t resist opening our doors to your four-legged family members too.

Not only can you enjoy our artisan brioches and pastries, but your pets can also tuck into special treats made just for them.

Please note: our cosy café is best suited to smaller pets, but we’ll always do our best to make everyone feel at home.

The Concept

A specialty micro bakery focused on one signature item: the Lotus Brioche. A stunning, pull-apart brioche shaped like a blooming flower, served warm with customizable fillings and butter poured on top—for a fully immersive, indulgent experience.

How It Works:

1. The Shape:
a. Each Lotus Brioche is made from five 30g brioche dough balls, arranged in a round mold.
b. When baked, they rise into a flower shape—golden and soft, just like a lotus in bloom.

2. The Layers:
a. The brioche is cut horizontally into three layers.
b. The bottom two layers are filled with your choice of five sweet or savory fillings, toasted to golden perfection on a plancha, and placed in a round paper bowl.
c. The top layer—the lotus petals—is sliced into six pieces and arranged over the sandwich.

3. The Butter Ritual:
a. A warm, flavored butter (sweet or savory) is poured slowly over the petals.
b. It coats the lotus, melting down into the sandwich below, soaking every layer with rich flavor.

4. The Finish:
Served in a round paper bowl with a wooden fork—perfect for peeling off the soft, golden petals first, before reaching the warm, butter-soaked sandwich at the center.
Take it with you on a stroll through your favorite park, enjoy it on a quiet bench in London, or bring it to work or home to savor later.
Available in: Sweet or Savory themes with seasonal and rotating fillings

Meet the Chef Behind Brioche Bloom

With a career rooted in some of the UK’s most respected kitchens—including Brasserie Blanc, Leasowe Castle, and celebrated ventures of my own like Truffles (Preston), Parkville Hotel (Oxford), and Britalian Kitchen (India)—my culinary journey has spanned continents and cuisines.

Since relocating to London in 2023, I’ve led kitchens across diverse food cultures, from plant-based fine dining at Farmacy Kitchen to high-volume service as Head Chef at STK Steakhouse, ME London. These experiences shaped the vision behind Brioche Bloom: a bakery that blends classical technique with bold, global flavours—all wrapped in buttery, lotus-shaped brioche.

Brioche Bloom is more than a café—it’s a culmination of passion, precision, and a lifelong love for meaningful food.

James Ford, Founder & Chef

🍽️ Chef James’s Everyday Brioche

Daily Classics
🕗 Served All Day:
7:00 AM – 7:00 PM

Savory Blooms

🌸 The Bloom Beast
Pulled beef and pickled red onion, finished with a rich stilton butter pour.
Bold, beefy, unapologetically indulgent.

🌊 Coastal Lotus
Mixed fish and dill slaw wrapped in buttery brioche, with prawn and dill butter. A breezy bite of the seaside.

🌿 Harvest Bloom
Chargrilled vegetables and creamy hummus, with fragrant garlic & herb butter. Earthy, wholesome, and vibrant.

🌸 Pandora Blossoms
chicken breast and wild mushrooms, with tarragon & peppercorn butter.
Flavorsome and a kick of spice

🔥 Fiery Petal
Pulled pork and chilli jam, with zesty chilli-lemon butter pour.
Sweet heat and juicy meat.

🦐 Golden Catch
Prawns and tropical mango salsa, with shrimp, garlic & herb butter.
Bright, juicy, and unforgettable.

Introducing Our Daily Cromboloni Rolls

Just £5 Each – Limited to 50 Per Day

A New York sensation, reimagined by Brioche Bloom.
Handcrafted croissant-meets-bomboloni rolls, dipped, filled, and swirled with five signature flavours—rotating daily for surprise and delight.

🔸 Flaky. Creamy. Irresistible.
🔸 Made fresh every morning.
🔸 Only 50 available each day—when they’re gone, they’re gone.

Sweet Blooms

🍌 Caramel Lotus
Golden banana and silky caramel in warm brioche, paired with delicate truffle butter.

🍫 Brownie Bloom
Rich brownie crumbs tucked inside, finished with white chocolate butter. Decadent and comforting.

🥥 Coconut Kiss
Tender coconut and cardamom, brightened by citrusy lemon zest butter. A tropical embrace.

🍓 Berry Bliss
Strawberry compote and cream, balanced by a surprising hint of dill butter. Sweet meets herby.

🌅 Cee Cee Brioche
Lemon curd, Nutella swirl, and raisin jam, crowned with pink hibiscus butter. Sunny, indulgent, and unique.

🍯 Fig & Rose
Lush fig preserve and crushed pistachios brioche, with rose-infused butter. Floral, nutty, and luxuriously sweet.

Choose Your Style

Served Warm – Sweet or Savory
Bud £9.95 | Bloom £11.55 | Bouquet £14.25
A brioche sandwich base topped with signature brioche lotus petals and finished with a pour of melted, flavored butter.

👨‍🍳Chef James’s Weekend Breakfast & Brunch

Brunch Classics
🕗 Served only on weekends:
8:00 AM – 4:00 PM

🌸 The Brioche Brunch

Where breakfast blooms beautifully.

🥑Avocado on Brioche

🥑 Avocado Blossom
Crushed avocado & poached eggs on sourdough or brioche – 12.00

🐟 Salmon Petal
Smoked salmon, avocado & poached eggs on toasted sourdough or brioche – 13.00

🥁 Hearty Breakfast Plates

🌿 The Greenhouse Plate
Asparagus, tofu, spinach, mushrooms & poached eggs on brioche or sourdough – 13.00.

🍳 The Full Bloom
Sausages, bacon, mushrooms, tomato, beans, hash browns, black pudding & eggs – 15.00

🧀 The Morning Meadow
Halloumi, vegan sausage, poached eggs, spinach, tomatoes, mushrooms & beans – 12.00

🍳 The Countryside Omelette
3-egg omelette served with brioche or sourdough – 10.00
🥚 Add: Ham, halloumi, mushrooms, spinach, feta

🍅🔥 Sunrise Shakshuka
Homemade tomato & egg shakshuka with brioche & sourdough – 12.00
☀️ Optional toppings: pulled beef, pulled pork, feta, prawns, chicken, Warm rustic bread.

Extras

– Canadian Maple Syrup 3
– Mixed Berries & Nutella 5
– Hollandaise Sauce 3
– Baked Beans 3
– Crushed Avocado 4
– Grilled Halloumi 5
– Sautéed Baby Spinach 3
– Free-range Poached Eggs 4
– Crispy Bacon 4
– Vegan Sausage 4
– Cumberland Sausage 4
– Smoked Scottish Salmon 5

🍳 Benedicts on Brioche

🥓 The Classic
Crispy bacon, poached eggs & homemade hollandaise – 12.00

🐟 The Royal
Smoked salmon, poached eggs & hollandaise – 13.00

🌱 The Florentine
Sautéed baby spinach, poached eggs & hollandaise – 10.00

🌶️🌿 The Garden Bloom
Wild mushrooms, harissa hummus & cashew hollandaise on vegan brioche – 12.00

🍬 Sweet Morning Treats

🍞 Classic French Toast4.95

🍓 Topped French Toast5.95
Toppings: syrup, whipped cream, berries, sprinkles

🥥🌿 Oat & Chia Bowl4.95
Light, nourishing, and endlessly customizable.

Choose your base:
🥥 Coconut Milk Overnight Oats
🌿 Almond Milk Chia Pudding

🎨 Add toppings:

Fresh & Fruity:
– Very Berries
– Banana
– Mango
– Coconut Flakes

Sweet & Spiced:
– Nutella
– Pumpkin Spice
Nutty & Crunchy:
– Peanut Butter
– Nutty Granola

All made fresh, vegan-friendly available.

🌿🍳 A Few More Brunch Ideas for the Future

I’m always dreaming up new dishes and would love your input.
Let us know which of these you’d like to see on the menu in the coming months.

🍽️ Brunch Classics

🕗 Served weekends only:
8:00 AM – 4:00 PM

🌿 Savoury & International

Çılbır
Soft poached eggs over garlicky yoghurt, with chili-infused black butter, a spiced crunch. on yogurt bread

Stuffed Bell Pepper with Minced Beef & Nuts
A hearty, flavourful filling paired with Thai mango and papaya salad

Fish Cake with Smoked Salmon and haddock
Poached Eggs & wilted Super Greens

Avocado & Flaked Trout on Rye
with Poached Eggs, Light, refreshing

🥗 Light & Veg-Forward

Beet Carpaccio with Goat Cheese & Honey Walnuts
Fresh, clean, and visually striking.
A standout vegetarian option.

Kale Loaf with Guacamole, Salsa, Spinach & Halloumi Soup
Unique and nourishing—pairing warm soup with a hearty, flavourful loaf.

🥐 Bakery-Inspired

Large Savoury Scones
with Clotted Cream, Spiced Fig & Date Jam

All the menu here created by ChefJames

🧀 Cheese-Centric & Decadent

Twice-Baked Goat’s Cheese Soufflés
with a contemporary sriracha cheese sauce.

Savoury French Toast
Chive Cheese, Salmon Mousse & Avocado Mash

Super Greens with Burrata & Spiced Pear
in pesto olive oil

🥔 Hearty & Comforting

Potato & Chorizo Breakfast Hash
Rustic and satisfying, with baked eggs and melted cheese.
A crowd-pleaser for colder days.

Bloody Mary Baked Beans & Chorizo on Garlic Toast
A brunch twist on a pub classic.
Tip: Add a shot of Bloody Mary to complete the experience.

🍠 Sweet–Savory Fusion

Baked Sweet Potato
with Pulled Pork, Nutty Crunch & Poached Egg

Waffle Burger of BLT
with Fried Eggs & Chutney

All the menu here created by ChefJames

The lotus brioche is a heavenly delight—warm, buttery, and beautifully crafted. A must-try experience!

James Ford

★★★★★

Future Desserts

“Once Brioche Bloom is established, I’ll be introducing all of my homemade desserts—the same ones that guests in my previous restaurants so often remembered fondly after a wonderful meal.”

Let's meet for a cup of coffee and a brioche bloom

📍 London NW8 0RH

🕒 Open Daily 7am – 5pm

Let’s be friends

📞 07542447182
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📍 Easily Accessible by Walk
12 minutes from South Hampstead 15 minutes from St. John’s Wood