Experience the joy of our signature lotus-shaped brioche, a truly artisan pastry in London that transforms indulgence into an art form. Baked fresh daily and served warm, our handcrafted brioche is filled with your choice of sweet or savoury fillings and finished with a touch of our house-made butter — making it one of the most distinctive brioche pastries in London.
Whether you’re popping in for one of our signature brioche blooms, enjoying a perfectly made croque monsieur, or lingering over brunch and coffee, Brioche Bloom is an all-day café designed for easy, satisfying moments from morning through evening.
Join us at Brioche Bloom – Kitchen & Wine, a cosy all-day café in St John’s Wood, just moments from Abbey Road. From your first morning coffee to a leisurely brunch or late afternoon bite, our space is made for eating, drinking, and unwinding at any time of day. We serve specialty coffee, fresh pastries, and handcrafted cakes alongside a thoughtful brunch menu that celebrates comfort, quality, and seasonal ingredients.
As the day unfolds, Brioche Bloom transitions seamlessly from café to kitchen. In the evening, enjoy a relaxed French and British-inspired menu paired with carefully selected wines — perfect for an unhurried dinner in NW8, London. On Sundays, we’re proud to be a local favourite for generous, slow-cooked roasts, best enjoyed with good company and a glass of wine.
Whether you’re searching for coffee and pastries near Abbey Road, an all-day café in St John’s Wood, a brunch spot in London, or a welcoming place for evening dining, Brioche Bloom – Kitchen & Wine is your neighbourhood destination — where artisan baking, all-day dining, and warm hospitality come together.
All day Pastries
Brioche Blooms *
Croque Monsieur
Cinnamon Rolls
Breakfast 7 days
Overnight Oats
Full English Breakfast
Benedicts
All day Beverages
Coffee/Teas
Fresh Juices
Smoothies
Weekend Brunch
Full Menu Online
Chef Favorites
Sunday Roast *
Great News! 🎉
Brioche Bloom is officially a pet-friendly café! 🐾
While setting up our space, we saw so many passers-by with their dogs (and even cats!) that it just felt natural to make everyone welcome. Since I’ve always loved all animals ❤️, we couldn’t resist opening our doors to your four-legged family members too.
Not only can you enjoy our artisan brioches and pastries, but your pets can also tuck into special treats made just for them.
Please note: our cosy café is best suited to smaller pets, but we’ll always do our best to make everyone feel at home.
The Concept
A specialty micro bakery focused on one signature item: the Lotus Brioche. A stunning, pull-apart brioche shaped like a blooming flower, served warm with customizable fillings and butter poured on top—for a fully immersive, indulgent experience.
How It Works:
1. The Shape:
a. Each Lotus Brioche is made from five 30g brioche dough balls, arranged in a round mold.
b. When baked, they rise into a flower shape—golden and soft, just like a lotus in bloom.
2. The Layers:
a. The brioche is cut horizontally into three layers.
b. The bottom two layers are filled with your choice of five sweet or savory fillings, toasted to golden perfection on a plancha, and placed in a round paper bowl.
c. The top layer—the lotus petals—is sliced into six pieces and arranged over the sandwich.
3. The Butter Ritual:
a. A warm, flavored butter (sweet or savory) is poured slowly over the petals.
b. It coats the lotus, melting down into the sandwich below, soaking every layer with rich flavor.
4. The Finish:
Served in a round paper bowl with a wooden fork—perfect for peeling off the soft, golden petals first, before reaching the warm, butter-soaked sandwich at the center.
Take it with you on a stroll through your favorite park, enjoy it on a quiet bench in London, or bring it to work or home to savor later.
Available in: Sweet or Savory themes with seasonal and rotating fillings
Future Desserts
“Once Brioche Bloom is established, I’ll be introducing all of my homemade desserts—the same ones that guests in my previous restaurants so often remembered fondly after a wonderful meal.”
Let's meet for a cup of coffee and a brioche bloom
📍 London NW8 0RH
🕒Open Daily
Mon: 9:00 –18:00
Tue: 9:00 - 18:00 (Salsa Night 7:00 - 10:00)
Wed: 9:00 - 18:00
Thu: 9:00 - 18:00 (Creative Night)
Fri: 9:00 - 22:00 British & French Menu
Sat: 9:00 - 22:00 British & French Menu
Sun: 9:00 - 16:00 Sunday Roast
Please note: On Monday–Thursday, we may close earlier. We stay open 4pm–6pm when footfall is busy.
Let’s be friends
📞 07542447182
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📍 Easily Accessible by Walk
12 minutes from South Hampstead 15 minutes from St. John’s Wood