James Ford
My name is James Ford, a dedicated and innovative Head Chef with over 20 years’ experience in a wide range of cuisines such as French, British, Italian, Peruvian, Indian and Thai.
In addition to owning and operating five restaurants and hotels, I have worked at great establishments including Brasserie Blanc, San Carlo and wedding venues such as the stunning Leasowe Castle in Liverpool.
Farmacy Kitchen, STK steakhouse London
I have an imaginative and creative approach to cooking, with the ability to conjure up unique dishes and bespoke menus to suit specific areas and clients, but also the ability to deliver to company menu requirements. I am passionate about working with fresh and local produce


London
Brioche Bloom
Will have the joy of creating our signature lotus brioche, a delightful creation that transforms indulgence into an art form, served warm with customizable fillings and a touch of butter. Full menu here
🌸 Lotus Brioche – A Blooming Brioche Experience
The idea came to life the moment I woke up—craving the brioche buns I had made from scratch the week before at work. They were golden, pillowy, and so buttery they melted in my mouth. As I relived that perfect bite, inspiration struck: "What if I built a whole bakery around that same indulgent joy—but gave it a visual twist?"
So the Concept formed:
A specialty micro-bakery focused on one signature item: the Lotus Brioche. A stunning, pull-apart brioche shaped like a blooming flower, served warm with customizable fillings and butter poured on top—for a fully immersive, indulgent experience.
How It Works:
1. The Shape:
a. Each Lotus Brioche is made from five 30g brioche dough balls, arranged in a round mold.
b. When baked, they rise into a flower shape—golden and soft, just like a lotus in bloom.
2. The Layers:
a. The brioche is cut horizontally into three layers.
b. The bottom two layers are filled with your choice of five sweet or savory fillings, toasted to golden perfection on a plancha, and placed in a round paper bowl.
c. The top layer—the lotus petals—is sliced into six pieces and arranged over the sandwich.
3. The Butter Ritual:
a. A warm, flavored butter (sweet or savory) is poured slowly over the petals.
b. It coats the lotus, melting down into the sandwich below, soaking every layer with rich flavor.
4. The Finish:
Served in a round paper bowl with a wooden fork—perfect for peeling off the soft, golden petals first, before reaching the warm, butter-soaked sandwich at the center.
Take it with you on a stroll through your favorite park, enjoy it on a quiet bench in London, or bring it to work or home to savor later.
Available in: Sweet or Savory themes with seasonal and rotating fillings
Brioche Bloom: Why It will Work:
· Visually stunning and designed for social sharing
· High-quality, freshly baked brioche with an elegant twist
· Offers choice, interactivity, and comfort all in one
· Affordable luxury in a single bowl
This is a brilliant and original concept—very visual, interactive, and rooted in a single artisanal product: the brioche. The lotus shape makes it visually striking and ideal for social media, while the interactive deconstruction into sandwich + "lotus petals" offers a fun and indulgent eating experience.
Here’s a breakdown of my idea
Name: Brioche Bloom
Product:
A 5-ball brioche bun, baked in a round mold to look like a lotus flower.
Lower layers = pressed into a sandwich and served hot in a paper bowl.
Top layer = sliced into six "petals", reheated, and placed back on top.
Final touch = warm flavored butter poured over, melting through the "lotus" into the sandwich.
Brioche Bloom Catering
Brioche Bloom Catering
Bring the artisan taste of Brioche Bloom to your next event. Serving the London area, we specialise in catering for small parties, private brunches, and working lunches. From our signature lotus-shaped brioches and buttery pastries to seasonal savoury platters and fresh salads, every bite is crafted with care.
Whether you’re hosting an intimate celebration, a team meeting, or a relaxed weekend gathering, we’ll make sure your occasion is remembered for your warm hospitality and our unforgettable food.
Our Catering Includes:
Freshly baked pastries and brioche
Brunch boards and breakfast platters
Seasonal lunch menus
Vegan Menu
Customisable packages for dietary needs
Delivery and setup across London
Let’s make your event exceptional.
Contact us today to discuss your catering requirements or request a quote.
ChefJames
Contacts
info@chefjames.net
james@incantiokitchen.com
+44 07542447182