James Ford
My name is James Ford, a dedicated and innovative Head Chef with over 20 years’ experience in a wide range of cuisines such as French, British, Italian, Peruvian, Indian and Thai.
In addition to owning and operating five restaurants and hotels, I have worked at great establishments including Brasserie Blanc, San Carlo and wedding venues such as the stunning Leasowe Castle in Liverpool.
Farmacy Kitchen, STK steakhouse London
I have an imaginative and creative approach to cooking, with the ability to conjure up unique dishes and bespoke menus to suit specific areas and clients, but also the ability to deliver to company menu requirements. I am passionate about working with fresh and local produce
London
Artisan Brioche & Pastries in London
Experience the joy of our signature lotus-shaped brioche, a truly artisan pastry in London that transforms indulgence into an art form. Baked fresh daily and served warm, our handcrafted brioche is filled with your choice of sweet or savoury fillings and finished with a touch of our house-made butter — making it one of the most distinctive brioche pastries in London.
All-Day Café in St John’s Wood
Whether you’re popping in for one of our signature brioche blooms, enjoying a perfectly made croque monsieur, or lingering over brunch and coffee, Brioche Bloom is an all-day café designed for easy, satisfying moments from morning through evening.
Located in St John’s Wood, just moments from Abbey Road, Brioche Bloom is a relaxed neighbourhood café where you can eat, drink, and unwind at any time of day.
Coffee, Brunch & Casual Dining Near Abbey Road
From your first morning coffee to a leisurely brunch or late afternoon bite, we serve specialty coffee, fresh pastries, and handcrafted cakes, alongside a thoughtful brunch menu that celebrates comfort, quality, and seasonal ingredients.
Whether you’re meeting friends, working remotely, or taking a break while exploring the area, Brioche Bloom is a welcoming brunch spot in London and a favourite café near Abbey Road.
Kitchen & Wine — Relaxed Evening Dining in NW8
As the day unfolds, Brioche Bloom transitions seamlessly from café to kitchen. In the evening, enjoy a relaxed French and British-inspired menu, paired with carefully selected wines — perfect for an unhurried dinner in NW8, London.
Our kitchen-led approach keeps the atmosphere informal, flavour-focused, and inviting, whether you’re dining midweek or settling in for a longer evening.
Sunday Roasts in St John’s Wood
On Sundays, we’re proud to be a local favourite for generous, slow-cooked Sunday roasts, served with seasonal sides and all the classic trimmings. It’s comfort food done properly — best enjoyed with good company and a glass of wine.
Your Neighbourhood Café, Kitchen & Wine Spot
Whether you’re searching for coffee and pastries near Abbey Road, an all-day café in St John’s Wood, a brunch café in London, or a welcoming place for evening dining and Sunday roasts, Brioche Bloom – Kitchen & Wine is your neighbourhood destination — where artisan baking, all-day dining, and warm hospitality come together.
Brioche Bloom: Why It will Work:
· Visually stunning and designed for social sharing
· High-quality, freshly baked brioche with an elegant twist
· Offers choice, interactivity, and comfort all in one
· Affordable luxury in a single bowl
This is a brilliant and original concept—very visual, interactive, and rooted in a single artisanal product: the brioche. The lotus shape makes it visually striking and ideal for social media, while the interactive deconstruction into sandwich + "lotus petals" offers a fun and indulgent eating experience.
Here’s a breakdown of my idea
Name: Brioche Bloom
Product:
A 5-ball brioche bun, baked in a round mold to look like a lotus flower.
Lower layers = pressed into a sandwich and served hot in a paper bowl.
Top layer = sliced into six "petals", reheated, and placed back on top.
Final touch = warm flavored butter poured over, melting through the "lotus" into the sandwich.
Brioche Bloom Catering
Brioche Bloom Catering
Bring the artisan taste of Brioche Bloom to your next event. Serving the London area, we specialise in catering for small parties, private brunches, and working lunches. From our signature lotus-shaped brioches and buttery pastries to seasonal savoury platters and fresh salads, every bite is crafted with care.
Whether you’re hosting an intimate celebration, a team meeting, or a relaxed weekend gathering, we’ll make sure your occasion is remembered for your warm hospitality and our unforgettable food.
Our Catering Includes:
Freshly baked pastries and brioche
Brunch boards and breakfast platters
Seasonal lunch menus
Vegan Menu
Customisable packages for dietary needs
Delivery and setup across London
Let’s make your event exceptional.
Contact us today to discuss your catering requirements or request a quote.
ChefJames
Contacts
info@chefjames.net
james@incantiokitchen.com
+44 07542447182
My previous Business
What started as a leasehold golf club in 1998 and moving to own
Truffles/ Parkville hotel, (Preston), Bombay Brasserie (Chorley) Studley wood golf club, (Oxford) and Britalian Kitchens, Chefs Corner (India)
Here are some of the images
