Where Flavours Blossom

Experience the joy of our signature lotus brioche
a delightful artisan pastry that transforms indulgence into an art form. Baked fresh daily and served warm, it’s filled with your choice of sweet or savoury fillings and finished with a touch of our house-made butter.

Join us at Brioche Bloom, a cosy artisan bakery and café where you can eat, drink, and catch up with friends over specialty coffee, fresh pastries, and handcrafted cakes. Discover the perfect spot to enjoy brunch, a sweet treat, or your favourite baked goods in London.
(At Brioche Bloom, we create with care always free from pork making it welcoming for everyone in our community to enjoy our Blooms with ease)

What we concentrate on at Brioche Bloom

All day Pastries
Brioche Blooms *
New York Rolls
Cinnamon Rolls
Breakfast 8am
Overnight Oats
Chia-seed Pudding
Danish Pancakes

All day Beverages
Coffee/Teas
Fresh Juices
Smoothies
Weekend Brunch
Full Menu Online
Chef Favorites
Sunday Scones *

Pawtraits Menu

Great News! 🎉

Brioche Bloom is officially a pet-friendly café! 🐾

While setting up our space, we saw so many passers-by with their dogs (and even cats!) that it just felt natural to make everyone welcome. Since I’ve always loved all animals ❤️, we couldn’t resist opening our doors to your four-legged family members too.

Not only can you enjoy our artisan brioches and pastries, but your pets can also tuck into special treats made just for them.

Please note: our cosy café is best suited to smaller pets, but we’ll always do our best to make everyone feel at home.

The Concept

A specialty micro bakery focused on one signature item: the Lotus Brioche. A stunning, pull-apart brioche shaped like a blooming flower, served warm with customizable fillings and butter poured on top—for a fully immersive, indulgent experience.

How It Works:

1. The Shape:
a. Each Lotus Brioche is made from five 30g brioche dough balls, arranged in a round mold.
b. When baked, they rise into a flower shape—golden and soft, just like a lotus in bloom.

2. The Layers:
a. The brioche is cut horizontally into three layers.
b. The bottom two layers are filled with your choice of five sweet or savory fillings, toasted to golden perfection on a plancha, and placed in a round paper bowl.
c. The top layer—the lotus petals—is sliced into six pieces and arranged over the sandwich.

3. The Butter Ritual:
a. A warm, flavored butter (sweet or savory) is poured slowly over the petals.
b. It coats the lotus, melting down into the sandwich below, soaking every layer with rich flavor.

4. The Finish:
Served in a round paper bowl with a wooden fork—perfect for peeling off the soft, golden petals first, before reaching the warm, butter-soaked sandwich at the center.
Take it with you on a stroll through your favorite park, enjoy it on a quiet bench in London, or bring it to work or home to savor later.
Available in: Sweet or Savory themes with seasonal and rotating fillings

Meet the Chef Behind Brioche Bloom

With a career rooted in some of the UK’s most respected kitchens—including Brasserie Blanc, Leasowe Castle, and celebrated ventures of my own like Truffles (Preston), Parkville Hotel (Oxford), and Britalian Kitchen (India)—my culinary journey has spanned continents and cuisines.

Since relocating to London in 2023, I’ve led kitchens across diverse food cultures, from plant-based fine dining at Farmacy Kitchen to high-volume service as Head Chef at STK Steakhouse, ME London. These experiences shaped the vision behind Brioche Bloom: a bakery that blends classical technique with bold, global flavours—all wrapped in buttery, lotus-shaped brioche.

Brioche Bloom is more than a café—it’s a culmination of passion, precision, and a lifelong love for meaningful food.

James Ford, Founder & Chef

🍽️ Chef James’s Everyday Brioche

Daily Classics
🕗 Served All Day:
7:00 AM – 7:00 PM

Savory Blooms

🔥 The Bloom Beast
Egg tornado, turkey, avocado mash, ranch sauce in buttery brioche
finished with Café De Paris butter

🌊 Coastal Lotus
Fish in batter and dill slaw wrapped, tartare sauce in buttery brioche
finished with Café De Paris butter

🥕 Harvest Bloom
Chargrilled vegetables, hummus with garlic & herb in buttery brioche
finished with Café De Paris butter

🍄 Pandora Blossoms
Chicken crunch, wild mushrooms, tarragon & peppercorn mayonnaise in buttery brioche with Café De Paris butter

🌶️Fiery Petal
Spiced pulled chicken and chili jam, pickled mayo in buttery brioche finished with Café De Paris butter

🐂Truffles Beef Bloom
Braised beef, Truffles oil red pickled and
caramelized onions, ranch sauce in brioche finished with Café De Paris butter

Introducing Our Daily Cromboloni Rolls

Just £6 Each

A New York sensation, reimagined by Brioche Bloom.
Handcrafted croissant-meets-bomboloni rolls, dipped, filled, and swirled with five signature flavours—rotating daily for surprise and delight.

🔸 Flaky. Creamy. Irresistible.
🔸 Made fresh every morning.
🔸 Only 50 available each day—when they’re gone, they’re gone.

Sweet Blooms

🍌Caramel Lotus
Golden banana and silky caramel
in buttery brioche finished with
Sweet hibiscus Café De Paris butter

🍫 Brownie Bloom
Rich brownie tucked with Chantilly cream, in buttery brioche finished with
Sweet hibiscus Café De Paris butter

🥥 Coconut Kiss
Tender jack fruit in coconut cream cardamom, in buttery brioche finished with Sweet hibiscus Café De Paris butter

🍓Berry Bliss
Strawberry compote and vanilla cream, in buttery brioche finished with
Sweet hibiscus Café De Paris butter

🌞 Little Cee Cee
Lemon curd, Nutella swirl, and raisin jam, in buttery brioche finished with
Sweet hibiscus Café De Paris butter

🌹 Rose Lush
Green fig jam & Rose Lush dates crushed pistachios in buttery brioche finished with
Sweet hibiscus Café De Paris butter

“Our online menu is just a sample. We change things up weekly based on what’s fresh and seasonal!”
  • Served Warm – Sweet or Savory
    Bloom £14.50
    A brioche sandwich base topped with signature brioche lotus petals and finished with a pour of melted, flavored butter.

Free from Pork

The lotus brioche is a heavenly delight—warm, buttery, and beautifully crafted. A must-try experience!

James Ford

★★★★★

Future Desserts

“Once Brioche Bloom is established, I’ll be introducing all of my homemade desserts—the same ones that guests in my previous restaurants so often remembered fondly after a wonderful meal.”

Let's meet for a cup of coffee and a brioche bloom

📍 London NW8 0RH

🕒 Open Daily 7am – 5pm

Let’s be friends

📞 07542447182
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📍 Easily Accessible by Walk
12 minutes from South Hampstead 15 minutes from St. John’s Wood